A Social Media Primer
Updated January 14, 2015 Kristi Waterworth Getting the word out about your business isn’t all fun and games — you have to put real work into things like blogging and social media. Blogging has a very...
View ArticleContent Beyond Words
Updated February 4, 2015 Kristi Waterworth We know you’re struggling to get your site just right — and you need an unstoppable plan for your content. Even though there are about a zillion different...
View ArticleKnow Thine Audience
Updated February 18, 2015 Kristi Waterworth It’s a much-spouted theory that start-ups are doomed and any business that’s been around more than a couple of years is probably going to start feeding...
View ArticleThe Importance of Brand Identity
Updated March 4, 2015 Kristi Waterworth No matter how big or small your brand is, your brand identity matters — probably more than you know. I was approached by a potential client this week and she...
View ArticleExploding Kittens Blow the Lid Off of Kickstarter
Updated March 4, 2015 Kristi Waterworth We’ve seen some ridiculous things happen on Kickstarter in the last few years — remember the amazing potato salad that went viral? I still maintain that was...
View ArticleTake Caution When Using Humor in Copywriting
Updated March 24, 2015 Kristi Waterworth Knock knock. Who’s there? Your doom. There are a number of methods to attract attention when it comes to marketing, from the profound to the sublime, but few...
View ArticleMarketing for The Tubes: Improving Your YouTube Video Skip Rate
I’ve had a keen eye for marketing as long as I can remember. As a child, I reached for the Want Ads before the comics and always paid far more attention to commercials than the programming they were...
View ArticleWhere Do Content Ideas Come From?
I was asked recently what my process was for developing content ideas — and I got to thinking that this particularly nosey client might not be the only one wondering how the gears and wires all go...
View ArticleHow to Piss Off an Editor
Most experienced writers have dealt with an editor(s) who are so pinched, humorless and bitter that he or she most assuredly chewed broken glass for nourishment, dumped offal on the heads of innocent...
View ArticleI’m Writing to You like I’m Talking to You
Using a casual or conversational voice is a must when copywriting gets your message across in a friendly tone and gets that message to stick. After all, who is your audience more likely to listen to –...
View ArticleFun with words: Tips for Effective Copywriting
Landing a copywriting job is the real deal – now you have to produce. If you’re lucky, the job is in your niche, which should make things a lot easier. And it does … at first. Exulting in the glories...
View ArticleContent Beyond Words
We know you’re struggling to get your site just right — and you need an unstoppable plan for your content.  Even though there are about a zillion different ways you can arrange words to fit on the...
View ArticleHow to Piss Off an Editor
Most experienced writers have dealt with an editor(s) who are so pinched, humorless and bitter that he or she most assuredly chewed broken glass for nourishment, dumped offal on the heads of innocent...
View ArticleKnow Thine Audience
It’s a much-spouted theory that start-ups are doomed and any business that’s been around more than a couple of years is probably going to start feeding itself to a dark pit of extravagance and...
View ArticleI’m Writing to You like I’m Talking to You
Using a casual or conversational voice is a must when copywriting gets your message across in a friendly tone  and gets that message to stick. After all, who is your audience more likely to listen to...
View ArticleThe Importance of Brand Identity
No matter how big or small your brand is, your brand identity matters — probably more than you know. Â I was approached by a potential client this week and she said something that really stuck with me...
View ArticleExploding Kittens Blow the Lid Off of Kickstarter
We’ve seen some ridiculous things happen on Kickstarter in the last few years — remember the amazing potato salad that went viral?  I still maintain that was some sort of undercover ploy by...
View ArticleTake Caution When Using Humor in Copywriting
Knock knock.  Who’s there?  Your doom. There are a number of methods to attract attention when it comes to marketing, from the profound to the sublime, but few can crush your soul as completely as...
View ArticleFun with words: Tips for Effective Copywriting
Landing a copywriting job is the real deal – now you have to produce. If you’re lucky, the job is in your niche, which should make things a lot easier. And it does … at first. Exulting in the...
View ArticleImproving Your YouTube Video Skip Rate
I’ve had a keen eye for marketing as long as I can remember. As a child, I reached for the Want Ads before the comics and always paid far more attention to commercials than the programming they were...
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